The COVID-19 pandemic forced the closure of an estimated 110,000 restaurants and food businesses in the U.S. The fear of contamination from face-to-face communication forced many business owners to consider how to maintain their sales during the pandemic. Dickey’s Franchise Guarantee owners, Laura Rey Dickey, and Roland Dickey Jr., have shown the industry how to trust in technology for a bright future.
Dickey’s BBQ Franchise has been moving away from serving customers in its restaurants to a technology-based delivery system. The Buy Online, Pickup In-Store market had grown as apps allowed an easy-to-use ordering system.
In 2021, Dickey’s BBQ reported an increase of more than 200 percent in its BOPIS orders. The development of technology has driven the pandemic response to the financial hardships experienced by many customers and franchise owners.
The “BOPIS” system has become a powerful tool for the owners of Dickey’s BBQ franchises. The return to some form of normality towards the end of 2021 has seen many customers continue to use the BOPIS ordering option to remain safe. The ease of ordering at home and picking up at curbside has become a big part of the success of the Dickey’s over the last two years.
The inclusion of artificial intelligence as a key factor in the growth of Dickey’s BBQ continues to build across multiple platforms. Dickey’s explains the ability to plot the mood of customers in real-time has added to the impressive use of technology by Dickey’s BBQ.
Founded in 1941 in Texas, Dickey’s BBQ has grown to have a presence across the U.S. and foreign markets. Dickey’s BBQ now has a presence in Abu Dhabi and Singapore. Visit this page for related information.
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