Wes Edens is a clever businessman. When he sees something that has promise he takes a look and figures out if it is right for him. He has done this a number of times with great results. He has made New Fortress a force to be reckoned with and invested his time and money into the Milwaukee Bucks and the Aston Villa soccer team. For him, it is all about potential and that is what he is doing now with his latest venture called the BAL (Basketball Africa League).
Wes Edens says there is a market for something like this but it needs to be a competitive league. He wants all of the teams to do well instead of just one team dominating year after year. It is also a way to spread the word about the NBA to other countries around the world and being able to sell products in more countries than just the United States. He sees a bigger horizon.
Wes Edens says that he has always been a sports nerd and takes a look at things from a media perspective. When he took a look at BAL he was asking about the media opportunities for something like this. He fig=ures out the answers for himself and goes from there. That is how he got to be such a success in financial circles. He knows the right questions to ask and gets the proper responses.
This is why he takes a chance like this. He makes sure to dig deep and get a handle for what lies ahead. He knows something like the BAL could use a man of his influence and stature. that is why he decided to take a chance and invest in it. He knows it is all about the future of BAL.